Kenny Ewan

A big first question.

So, I mean, at the moment, we're very much a growth-focused model.

Similar in the way that we're going about things to the likes of Facebook or Twitter, even though we'd want to have a substantially different product.

For us, it's about growing a massive volume of people using our product and using it regularly.

And we'll look to monetize in the back of that.

But that'll be in two principal ways.

One is through the data that we generate.

So no one's personal information, but looking at aggregated data from the world's supply chain.

500 million farmers without internet, but supplying 70% of the world's food.

We have unique insight and data from that whole supply chain to provide to the businesses that are ultimately supplying from them.

And also offering services to those farmers themselves.

So when they ask us a question about where they can buy a vaccine for their chicken or buy a seed type...

can provide that link to a seller who has that product and we can take a small transaction commission.

Sure.

So it's all about information at this stage.

That's the only thing we offer, but yeah, we're doing it in a fairly unique way.

So for example, a farmer in rural Kenya who has no access to the internet can send us an SMS based question for free, you know, perhaps saying something like, you know, my cow isn't giving milk today.

What can I, what can I do?

WeFarm picks up that message, our machine learning algorithms, look at every part of it, the content, the theme, the keywords, the locations,

everything about it.