Kenny Ewan

We find that most people that churn, most people that leave, they're still in the first 24 hours.

Once people stay for 24 hours, they pretty much never leave.

Sure, so we do a lot of very clever things behind the scenes to make this a unique product, but for them it's a very simple interface through SMS.

It is also available online and obviously over the next few years as smartphones become more, you know, could be coming to the market more, that'll be a much higher number, but for now that's a very small percentage of our users.

Yeah, I mean, getting people to sign up is one thing, but if you come back to six months later and none of them are using it, that's obviously not a great product.

So, you know, that's been the most exciting thing for us to see people use it.

Yes, we're not incentivizing in any financial methods.

In fact, we're not really incentivizing even in clever gamification ways at this time.

We're still very much using our MVP product.

That's very much on our roadmap for this year is how do we start to get clever about giving people badges and significance within the platform.

But at the moment, our raise is very much for a couple of things.

We're now 20 people, as I say, most of that hired off the back of our rant.

and to improve our product.

So it's an MVP, it's done extremely well, and now we need to take that to the next level.

We need to have some of the best machine learning and natural language processing algorithms on the planet because of the nature of the content that we're processing.

So that's obviously gonna take a lot of capital to get us through the next year and grow the platform towards a million users.

Sure.

So we already have a couple of commercial contracts with one major high street retailer in the UK.

I think you're pre-revenue.

We're pre-profit.