Kenny Ewan

Primarily, we use a couple of different channels.

One is radio.

So radio is obviously still widely listened to medium amongst the farmers we target.

We partner with radio stations.

We invite farmers on, and we find that a really great way to acquire users, sometimes up to 4,000 or 5,000 people joining in the space of an hour.

How many in an hour?

So four, maybe 5,000 people is our record for one hour.

So yeah, it's definitely great.

The other way is we partner with people on the ground.

So we partner with the businesses that are buying from these farmers, the NGOs that are working with them.

And we provide them interesting information and data and we get access to those networks.

So I think we're just about ahead.

I guess what's more exciting than the numbers signing up is the amount of activity they contribute to it.

So, you know, it's the key platform.

So that's about 140,000 farmers now.

So I guess two ways that we measure it is one is kind of monthly active users or people that actively contribute knowledge, which for us averages about 35% of all users

by the standards of most networks.

And their retention is extraordinary.

So about 85, 90% of people are still using the platform three months after they sign up, which is, again, fairly extraordinary.

Yeah, so they're still active members of the community.