Kevan Yalowitz

Two-thirds of the folks that we surveyed, and we surveyed consumers in 10 different countries around the world, including developed markets and developing markets. But two-thirds were actually comfortable with Gen AI. They're using it. They're comfortable with it, which is actually... if you step back and just think about it, that's a material amount of adoption in a short period of time.

And obviously, if you look at OpenAI and DeepSeek, the adoption of their specific apps have been really some of the fastest adoption ever, which is great. But the consumer comfort with that, we think is pretty darn interesting. Like 50% of the users that are that have adopted it are actually really comfortable with it.

And obviously, if you look at OpenAI and DeepSeek, the adoption of their specific apps have been really some of the fastest adoption ever, which is great. But the consumer comfort with that, we think is pretty darn interesting. Like 50% of the users that are that have adopted it are actually really comfortable with it.

And obviously, if you look at OpenAI and DeepSeek, the adoption of their specific apps have been really some of the fastest adoption ever, which is great. But the consumer comfort with that, we think is pretty darn interesting. Like 50% of the users that are that have adopted it are actually really comfortable with it.

And they're five times more likely to actually pay for it, which is another pretty big barrier. Because typically, at early days, people don't pay for it. They just play around with it.

And they're five times more likely to actually pay for it, which is another pretty big barrier. Because typically, at early days, people don't pay for it. They just play around with it.

And they're five times more likely to actually pay for it, which is another pretty big barrier. Because typically, at early days, people don't pay for it. They just play around with it.

I think the thing that's particularly interesting, though, is that if you look broadly across consumers out in the world, they feel like they are being bombarded by generative content, maybe even more so than they are. Like they think that 60% of their content in search is generative. 40% of the music they listen to is generative.

I think the thing that's particularly interesting, though, is that if you look broadly across consumers out in the world, they feel like they are being bombarded by generative content, maybe even more so than they are. Like they think that 60% of their content in search is generative. 40% of the music they listen to is generative.

I think the thing that's particularly interesting, though, is that if you look broadly across consumers out in the world, they feel like they are being bombarded by generative content, maybe even more so than they are. Like they think that 60% of their content in search is generative. 40% of the music they listen to is generative.

Very interesting data point, but we know that it's not that high, right? We are not to the point where that level of what you consume is actually created by Gen AI. So there's this bit of a mismatch or dichotomy in which people think that there's more of this happening today than maybe there is. And we're going to dive into that, I know, a little bit later, but it does set an interesting stage.

Very interesting data point, but we know that it's not that high, right? We are not to the point where that level of what you consume is actually created by Gen AI. So there's this bit of a mismatch or dichotomy in which people think that there's more of this happening today than maybe there is. And we're going to dive into that, I know, a little bit later, but it does set an interesting stage.

Very interesting data point, but we know that it's not that high, right? We are not to the point where that level of what you consume is actually created by Gen AI. So there's this bit of a mismatch or dichotomy in which people think that there's more of this happening today than maybe there is. And we're going to dive into that, I know, a little bit later, but it does set an interesting stage.

Yeah, well, there's also some irony in that statement because there's a lot of mistruth in what humans create, right? I mean, for good reason and for bad, that is actually not a new phenomenon in online content, but there's definitely a heightened awareness of this around Gen AI. So of the consumers that we surveyed, 60% said that they were concerned with bias and misinformation.

Yeah, well, there's also some irony in that statement because there's a lot of mistruth in what humans create, right? I mean, for good reason and for bad, that is actually not a new phenomenon in online content, but there's definitely a heightened awareness of this around Gen AI. So of the consumers that we surveyed, 60% said that they were concerned with bias and misinformation.

Yeah, well, there's also some irony in that statement because there's a lot of mistruth in what humans create, right? I mean, for good reason and for bad, that is actually not a new phenomenon in online content, but there's definitely a heightened awareness of this around Gen AI. So of the consumers that we surveyed, 60% said that they were concerned with bias and misinformation.

So that's big, right? That includes folks that... see the promise of gen AI and, and want to use it more. And what we found is it of that group that are actual users identifying that something is generative content massively increases the trust that exists there. Right. And, and I would argue two other interesting data points that underpin that specifically is,

So that's big, right? That includes folks that... see the promise of gen AI and, and want to use it more. And what we found is it of that group that are actual users identifying that something is generative content massively increases the trust that exists there. Right. And, and I would argue two other interesting data points that underpin that specifically is,

So that's big, right? That includes folks that... see the promise of gen AI and, and want to use it more. And what we found is it of that group that are actual users identifying that something is generative content massively increases the trust that exists there. Right. And, and I would argue two other interesting data points that underpin that specifically is,

88% of those that we surveyed that use Gen AI weekly, right? So we're talking active users, but that's an increasingly growing set of folks think that AI dramatically enhances their online experience. And just to go a step further, 83% of those folks, so plurality almost, think that AI can be more creative than humans. Which I was a little taken aback by, if we're being totally honest, right?