Kevan Yalowitz

88% of those that we surveyed that use Gen AI weekly, right? So we're talking active users, but that's an increasingly growing set of folks think that AI dramatically enhances their online experience. And just to go a step further, 83% of those folks, so plurality almost, think that AI can be more creative than humans. Which I was a little taken aback by, if we're being totally honest, right?

88% of those that we surveyed that use Gen AI weekly, right? So we're talking active users, but that's an increasingly growing set of folks think that AI dramatically enhances their online experience. And just to go a step further, 83% of those folks, so plurality almost, think that AI can be more creative than humans. Which I was a little taken aback by, if we're being totally honest, right?

And you talked about it, like AI can do some really interesting generative imagery or video or audio. But that statement should cause a little bit of pause, in my opinion. Maybe good, maybe bad, depending on where you sit in the ecosystem. Yeah.

And you talked about it, like AI can do some really interesting generative imagery or video or audio. But that statement should cause a little bit of pause, in my opinion. Maybe good, maybe bad, depending on where you sit in the ecosystem. Yeah.

And you talked about it, like AI can do some really interesting generative imagery or video or audio. But that statement should cause a little bit of pause, in my opinion. Maybe good, maybe bad, depending on where you sit in the ecosystem. Yeah.

Yeah, no, I agree. I mean, one conclusion you could draw though is that users that want to be notified of something being generated content It sort of places human created content almost on a pedestal now, right? Like that actually can become the premium thing.

Yeah, no, I agree. I mean, one conclusion you could draw though is that users that want to be notified of something being generated content It sort of places human created content almost on a pedestal now, right? Like that actually can become the premium thing.

Yeah, no, I agree. I mean, one conclusion you could draw though is that users that want to be notified of something being generated content It sort of places human created content almost on a pedestal now, right? Like that actually can become the premium thing.

And I know we'll get into this a bit later, but I think that the human component there, there is not a broad dismissal that, well, AI is just going to be more creative writ large than humans. I think it's going to be interesting to see how this plays out. And we're not, we're not really at a point where we can predict exactly how it will yet.

And I know we'll get into this a bit later, but I think that the human component there, there is not a broad dismissal that, well, AI is just going to be more creative writ large than humans. I think it's going to be interesting to see how this plays out. And we're not, we're not really at a point where we can predict exactly how it will yet.

And I know we'll get into this a bit later, but I think that the human component there, there is not a broad dismissal that, well, AI is just going to be more creative writ large than humans. I think it's going to be interesting to see how this plays out. And we're not, we're not really at a point where we can predict exactly how it will yet.

Yeah.

Yeah.

Yeah.

Yeah, it's early days. I think what we're seeing is that there is an increased willingness of consumers to see, and this ties to experience, to see AI and gen AI as a means to improving the consumer experience to do a job that they would normally have to do themselves. So as an example, customer support is something that comes up continually.

Yeah, it's early days. I think what we're seeing is that there is an increased willingness of consumers to see, and this ties to experience, to see AI and gen AI as a means to improving the consumer experience to do a job that they would normally have to do themselves. So as an example, customer support is something that comes up continually.

Yeah, it's early days. I think what we're seeing is that there is an increased willingness of consumers to see, and this ties to experience, to see AI and gen AI as a means to improving the consumer experience to do a job that they would normally have to do themselves. So as an example, customer support is something that comes up continually.

Generally, we don't stumble across many companies that are wowing consumers and driving NPSs of 10 all the time, right? But I do think that we're starting to see the initial sort of vision of how AI can actually help consumers have just a better support experience when something does go wrong with a product. And that is by driving consumer behavior.

Generally, we don't stumble across many companies that are wowing consumers and driving NPSs of 10 all the time, right? But I do think that we're starting to see the initial sort of vision of how AI can actually help consumers have just a better support experience when something does go wrong with a product. And that is by driving consumer behavior.

Generally, we don't stumble across many companies that are wowing consumers and driving NPSs of 10 all the time, right? But I do think that we're starting to see the initial sort of vision of how AI can actually help consumers have just a better support experience when something does go wrong with a product. And that is by driving consumer behavior.