Kevin Eikenberry

Sure. First of all, to stay on the marketing mode for just for a second, you're right. One of the best things that you can do, I've often said the best business card in the world is a book that's got your name on it. It doesn't necessarily mean you're smart, but it means people think you are. It's a part of our business strategy and for me as a thought leader to be writing.

Sure. First of all, to stay on the marketing mode for just for a second, you're right. One of the best things that you can do, I've often said the best business card in the world is a book that's got your name on it. It doesn't necessarily mean you're smart, but it means people think you are. It's a part of our business strategy and for me as a thought leader to be writing.

And I write probably the equivalent of a couple of books a year just on our blog and for other people. But yes, there was the need for me to write a business reason to write another book. But that doesn't answer the question about this book and necessarily why this book at this time. It isn't necessarily. In some ways, it's a culmination of everything I've written to this point.

And I write probably the equivalent of a couple of books a year just on our blog and for other people. But yes, there was the need for me to write a business reason to write another book. But that doesn't answer the question about this book and necessarily why this book at this time. It isn't necessarily. In some ways, it's a culmination of everything I've written to this point.

And yet it's not a sequel. It's not directly connected to anything I've written for. And in fact, I think it has some ideas in it that no one is quite elucidated in the way that I've done. And so I'm super excited about this book. I believe it's the best work I've done and I think hopefully can be the most impactful work I've done because.

And yet it's not a sequel. It's not directly connected to anything I've written for. And in fact, I think it has some ideas in it that no one is quite elucidated in the way that I've done. And so I'm super excited about this book. I believe it's the best work I've done and I think hopefully can be the most impactful work I've done because.

You know, I believe Vince is the best work I've done, and I think hopefully can be the most impactful work I've done. Because, you know, the subtitle of the book says, navigate uncertainty and lead with confidence. And certainly we're in a world that's more uncertain than ever. And so it's super important for us to think about that and acknowledge that.

You know, I believe Vince is the best work I've done, and I think hopefully can be the most impactful work I've done. Because, you know, the subtitle of the book says, navigate uncertainty and lead with confidence. And certainly we're in a world that's more uncertain than ever. And so it's super important for us to think about that and acknowledge that.

And if the world is changing and uncertain... that means that we likely need to do something different as those things change. And I'm trying to give people a playbook to think a little bit differently about what they need to do to lead in and through that uncertainty.

And if the world is changing and uncertain... that means that we likely need to do something different as those things change. And I'm trying to give people a playbook to think a little bit differently about what they need to do to lead in and through that uncertainty.

So that's a really good question. I think if you go back and you look at the fact that we wrote The Long Distance Leader in 2018, you'd say they were really smart because they didn't know, here comes COVID. And yet we wrote that on Facebook.

So that's a really good question. I think if you go back and you look at the fact that we wrote The Long Distance Leader in 2018, you'd say they were really smart because they didn't know, here comes COVID. And yet we wrote that on Facebook.

because we knew that the trend of more people working away from each other more of the time was real and we wrote it because we had a bunch of experience in helping clients with those things we want to write i want to write from things that we no work. We have relevant experience working with clients on.

because we knew that the trend of more people working away from each other more of the time was real and we wrote it because we had a bunch of experience in helping clients with those things we want to write i want to write from things that we no work. We have relevant experience working with clients on.

And as a business owner and leader myself, I'm always trying to make sure that what I'm sharing is relevant and is based on what I'm trying to accomplish myself as well. Our approach has Always we're thinking about what we think the trends might be.

And as a business owner and leader myself, I'm always trying to make sure that what I'm sharing is relevant and is based on what I'm trying to accomplish myself as well. Our approach has Always we're thinking about what we think the trends might be.

And so after The Long Distance Leader came a couple other books in a series about long distance, that was maybe you could say at some level opportunistic. And yet we felt like it had a level of evergreen to it. And I think that's correct. But we've always been careful to write long.

And so after The Long Distance Leader came a couple other books in a series about long distance, that was maybe you could say at some level opportunistic. And yet we felt like it had a level of evergreen to it. And I think that's correct. But we've always been careful to write long.

And I've tried to be very careful to write in ways that are timeless, rather than evergreen, to use your word, rather than timely, specifically. I happen to believe this new book is very timely, but I believe it will also stand the test of time.

And I've tried to be very careful to write in ways that are timeless, rather than evergreen, to use your word, rather than timely, specifically. I happen to believe this new book is very timely, but I believe it will also stand the test of time.