Kevin Getch

It's one of the best fundamental business books I've read in a long time.

So I'd say that's top of mind right now.

But I also really like Scale.

Scale's a great book as well.

Awesome.

There's two.

You know, I don't really follow a ton of CEOs as a whole.

I try to learn culture.

I think that really the person I'm following right now would be Sarah Bird.

And I say that because I recently introduced her at the Seattle Interactive Conference and made a great fool of myself.

It was a lot of fun.

And so I started learning more about her as I was getting ready to introduce her and was really impressed with what she's done.

What business is she with?

Moz.

They're one of the largest.

Yeah, yeah, yeah.

So Rand Fishkin, and he kind of passed the reins over to Sarah, and just seeing what they've done there at Moz has been pretty impressive.

So...

gosh i'm i'm kind of google's bitch when it comes to tools i use everything i use everything google related so i'd say that my favorite thing right now is i use google keep it's which is like a evernote basically but um imagine evernote with reminders basically is all it is so like every

day I'm taking pictures of things that I need to, if it's a stuff I need to do at work, take a picture.