Kevin Indig

So when we achieve an SEO win, that needs to translate to the sales team and they need to understand what that means and how to bring that to our customers.

Yeah, absolutely.

So I've been in this game for a bit over 10 years now.

Besides being director of SEO at Shopify, I also mentor startups at the German Accelerator, which is the official startup program of the German government.

And yeah, you already mentioned kind of my side project or side hustle, if you will, the growth memo in my own podcast.

And where can people find the growth memo stuff?

Simplest way is just to Google it.

But you can also just go to my site, kevin-indic.com and then just sign up there.

It's free.

There's no charge.

You get a weekly email.

Yeah, that's a good question.

It's a bit over 4,000 people right now.

And I did actually use Substack when I first started out, and then I migrated away to ConvertKit.

I want to say at this point, I actually want Substack to be successful.

I think they're a great company and they're necessary in this space.

It just didn't really satisfy my needs because I wanted more customization.

a bit more a hand on things.

I currently monetize it very little.

It's mainly through sponsorships.