Kevin Indig

It is very easy to lose focus when you have a ton of opportunities.

So that is certainly something you want to assess.

What tooling do you need?

Are you efficiently staffed?

These are all things.

And so...

It's a mix of finding low-hanging fruit and of bringing some of the knowledge that you had earlier to the company.

Another thing that I would recommend heavily to look at is just how strong is your brand?

That is another factor that's very important in SEO.

Typically, when you start in a core market like the US, people will know you there after a while.

But when it comes to other markets, say like China, India, Japan, or even South America, Europe...

You need to understand how strong is your brand there.

And that has SEO implications.

Google does give strong brands a bonus in the service.

Yeah, for example, with backlinks or search volume.

Search volume is a super simple one.

So you can just simply look at how many people in different markets look for your brand.

You can even compare that on something like Google Trends.

You can go to Google Keyword Planner.

You can use a third-party tool like Moz, SEMrush, Ahrefs, and just simply compare the number of monthly searches for your brand name across different countries.