Kevin Indig

And that can be content in the form of just graphs to make certain concepts easier to grasp, or it can be just more extractions from reviews.

It can be all sorts of things.

And that varied a little bit from page type to page type.

So you mentioned that we have alternative pages, comparisons, categories, the review pages.

And each of those pages has a different...

expectation to fulfill in the user's mind.

So we invested a lot of time in terms of what users are trying to find and then trying to top their expectations.

And not only that, but also then leading them to the next step without them having to go back to Google and search for something.

Yeah, that's such a good question because I honestly learned a ton about structuring teams, restructuring teams, and setting people up for success at G2.

And so in a nutshell, we were...

set under marketing, and we had a product organization with engineers.

So one of the main challenges that we tackled, faced, and solved is to work very closely with the engineering organization.

And we did that by just setting the same goal, right?

We just said, hey, these are two teams that live in different organizations, but they have the same goal.

They're kind of evaluated or assessed by achieving the same milestones.

Which is what?

It was mainly organic traffic.

Number of clicks.

Yeah, to keep it simple.

There were other numbers that we looked at as well, but you want to keep it relatively simple so that people know what they're working on and they have a North Star.