Kevin Indig

And this is where content marketing is a very powerful tool.

So on G2, you will find that there's a subdomain called learn.g2.com, which is a content hub where we help people understand what tools they actually need or what problems they face.

And you might know this kind of situation where

you face a problem or you want to hit some goal, but something is stuck and you don't know what to call it or what the name actually is.

That's where content marketing comes in, to kind of shorten the time from where you identify a problem to when you pick a solution.

On the very basic level, there's a tool from Google itself, which is free and called Google Search Console, where Google will report problems that they find on your site.

These problems sometimes are very easy to solve, but sometimes they're also very complex, especially when Google reports that they find the content on your site of very low quality.

And that's a fuzzy, broad concept, right?

So there's some follow-up work where you have to understand what they actually mean and how to improve that.

But there are also other tools which help you understand how Google understands your site.

One of the most effective is what we call a log file analyzer.

And there's a list of brands out there that provide log file analysis.

And that's a very in-depth technical exercise or tool where you really look at... Who's the best at that?

If someone wants to go hire them, who would they go hire?

Yeah.

Let me list a couple here.

UnCrawl is a great solution.

UnCrawl?

UnCrawl, yeah.

Botify is a really good one.