Kevin Indig

DeepCrawl is a great one.

Screaming Frog is a fantastic one.

And I'll probably forget one or two here.

But these are all fantastic solutions.

And the basic idea is you plug them into your systems or you connect them with your servers, and they will tell you exactly, oh, Google looked at this site and

at this time, and this is what they did after that.

And when you aggregate all that data and you summarize it, you aggregate it over a couple of thousands or maybe millions of pages, you get a pretty accurate picture where Google gets stuck and where you can optimize your site from a technical standpoint of view so that Google visits your site a lot and looks at your content in a nutshell.

It does, to a great degree.

And one of my goals was always to make G2 something like a Michelin star, where when people see the badge on a software vendor's site, they would see, okay, they're rated well on G2.

That means they must be of high quality.

That was kind of the meta goal or the North Star.

And so...

It's funny because an SEO would say, oh, cool, we got a backlink from that site.

That's so valuable.

And sure, that's true, but it's even more valuable as a trust signal than getting the brand out there.

Backlinks, still important in SEO, but the overall perception and visibility of the brand

is much more important, right?

So we think that Google even looks at unlinked mentions on other sites, meaning you don't even need a backlink.

But when Forbes or New York Times or these big publishers write a lot and mention your name a lot, that could be a signal that Google might be able to pick up.

We don't know for sure, but that's where the badge of G2 goes way beyond just the actual backlink, right?