Kevin Indig

It's a way also for the vendors who have that badge to, first of all, show value, right, and show

very quickly, but then also bring them back to the review site and have the visitors leave a review.

So it's sort of a flywheel that doesn't just benefit G2, but also benefits the vendors.

And I can eat my own dog food because now I'm at Shopify and we're a G2 customer as well.

Yeah, you know, it's tough because I really love G2 and I love the company and I learned so much there.

And, you know, the straight up answer and the honest answer is that I...

I got poached by Shopify.

I got put in touch with Luc Lebec, who's my boss now and the VP of growth at Shopify.

And he's a fantastic guy.

He grew TripAdvisor and then Google and then Facebook, and now he's at Shopify.

And so he hired a full all-star team, amazing people at Shopify.

But I was also very impressed by the idea of scaling $100 billion company instead of $100 million company.

Again, G2 is a fantastic company and I can strongly recommend you to work with them or apply at the company.

I learned a ton.

But at the end of the day, I found that Shopify is closer to my mission, which I have on my website.

And it's basically to help

successful and technology with a positive impact to become successful and get greater reach.

And I think that's much closer at Shopify.

Shopify is much closer to my mission than G2 actually is.

Yeah.