Kevin Indig

I have a couple of SEO teams at Shopify.

And it is a...

It is a terrible cognitive bias to come into a company and look at it from the outside and say, oh, why are you not doing all these kind of things that are so obvious?

There's usually a very, very good reason.

And so I tried to come to Shopify with a kind of, you know, kind of an empty mind or an open mind, better said.

And like really...

Learn about the business and there's a ton to learn.

Understand why certain things are the way they are.

On the other hand, you cannot just rest for six months and just say you're learning.

So you have to be active in some ways.

And so I look for a couple of quick wins and just ends that I can tie together to help people out, connect people.

Because as a director, there's a certain visibility that you have that other people on your team might not have.

Yeah, sure.

So connecting certain people in certain teams, that's a huge value that you can provide as an executive that some people in a team cannot because you just know where certain projects are.

So I saw, for example, that there are a couple of things that different teams are working on that would have a heavy overlap.

So by just bringing those teams together and make them talk to each other, it's a quick win where you can help them out.

However, I also brought some of the things that I learned from G2 to the Shopify team.

So we're very, very heavy on test, measure, learn at Shopify.

And I had done some of that work at G2 previously.

So I felt very confident in bringing that over to Shopify.