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Kevin Kruse

๐Ÿ‘ค Speaker
287 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

The net revenue retention is about 100% on the historical cohort?

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

On contraction and retention and expansion, correct.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

But then we have churn.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So people that just leave entirely.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So it's a different thing for us.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

No, I do.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I do.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So basically, every month, we lose about 2-3% of our customer base in value in MR. And these people are people that are trying things out and kind of moving on.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

But are you adding back that same amount or no?

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I'm adding that.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I'm adding everything when I give you the churn numbers.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So expansion minus churn minus people that leave the software minus contraction.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

That's very interesting.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

That's something we're looking into right now.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

We're looking into venture debt as we speak.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So we actually looked at equity for our series A.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

For our future development that we are really interested in, especially for everything relating to maybe acquisitions, looking into maybe expanding.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And so that's definitely something we're very, very curious about.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I think it's a very interesting new model that's developing.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Right now we are a very happy Silicon Valley bank customer.