Kevin Kruse

Marketing is a complicated market because a lot of people come here, especially in influencer marketing, to test things out.

They really are at the discovery stage.

So a lot of people come in, buy the software, test it out.

Does it work with their product?

Does it work with their market?

Do they know how to do it?

And then they come and go.

So yeah, we have about 2% to 3% of churn a month, which is fairly high.

And we're working on that, to be honest.

It's one of our key focus for 2019.

Do you have good expansion revenue?

It's so, you know, I think not yet to sum it up pretty quick.

I think, you know, as an entrepreneur, we move in silos, right?

So first we try to sell the software and then we move to second step, which is, okay, let's take care of our customer really well and do CS.

And then we move to how can we upsell them?

How can we cross sell them?

We're actually working on that these days.

We have about

about the same amount of expansion as we have in contractions.

So we're getting like, it's pretty neutral here.