Kevin Kruse

We bootstrapped everything until six months ago, where we actually raised, I think it was six, seven months ago, time flies, but we raised a first series A round of $4 million that will help us speed up the growth process.

So we bootstrapped before that.

Painful years.

So actually, we were a cash flow positive company at the time.

We became a cash flow negative company after raising funds, like most companies do.

So right now, our burn rate is pretty much...

Two to four years, depending on how we're doing, depending on the month.

But yeah, it's basically we burn between $100,000 and $200,000 a month, depending on really what we want to do.

That brings us to about two to four years.

Actually, this is really interesting.

So I told you the new customers we have, it's about $30,000.

The customer acquisition cost is only about a fourth of that, which is actually... And it takes everything.

So it's actually a really good model, the one we built.

It's about $8,000 to get a customer to sign up of these values.

The CAC is actually smaller for a smaller customer, the low AC people.

But we stay around that metric.

So basically...

After the fourth month, a client is bringing cash in.

Churn is between 2% and 3% a month.

It's a little higher than most SaaS companies you would have.