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Kevin Kruse

๐Ÿ‘ค Speaker
287 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So when I moved here, I was really alone, right?

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I just stepped down from being CEO to launch a software business inside the same company.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So a startup inside a startup.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And I met through a job offer on LinkedIn.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I met this former actor of Shakespeare in the Park that wanted to do sales.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And so he was this kind of funny guy.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I had him and now he's our SVP managing the entire team worldwide.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So I hired an American to help me with the sales.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I also sold myself.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I think you cannot delegate something if you can't do it yourself.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So I actually worked with him to make sure that we could grow the business to actually... The first hundreds of thousands of monthly revenue, I was here with him on the ground effort.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Interesting.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Um, yeah, it's a really interesting question actually.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Basically, today, somebody follows a training program for about five days when they get in.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And right away, we throw them in the pit on our smaller value calls.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

For three months, they're going to be trainees.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

After the third month, we see that the old cabs, so a typical salesperson at our company, a senior sells about half a million a year, a junior between 250 and 300.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So junior is before one year, senior is after one year.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So it's kind of...

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

by using the term little broadly here um and they used i mean the salary is about a third uh a fourth of that's also yeah between which depends on obviously how much you're doing because there is a a commission component and then there is a a fixed component but yeah