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Kevin Kruse

๐Ÿ‘ค Speaker
287 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Actually, we just passed the 100K MRR like 12 months ago.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So it's actually a pretty fast growth.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I mean, we hope probably not sustainable over the very long term, but we hope we can double up next year a little more like three to six to 8 million is definitely the target.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So 99%, I mean, maybe not.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I don't have the exact number.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I would say 90% of our customers plus our new customers that find us online.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

We have a bunch of acquisition channels that we use, obviously CPC, AdWords, all these kind of lead nurturing and lead acquisition strategies.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

What's interesting is we actually structured a sales team that's completely automated in terms of calendar booking.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So I think when you have a sales team, the hardest part is actually to motivate them to always be on top of things like make calls, go close leads.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

We actually took all that first part away.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So it's a team that's based in New York here, actually right behind me.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And they come up, they show up in the morning and these leads have generated like eight to nine calls for them to do demos with people that want to talk to them.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

They do these calls with these people and then they convert about 10% of the people they actually speak to.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Company-wide, it's going to be 62, if I'm not mistaken.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

We have offices here in New York where we have 25 people.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And the rest is spread out across Paris, France, Lyon, and Switzerland, where we do a lot of tech development over there.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And of course, European customers management.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

As a European, there is a big fear going to the US because we hear about...

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

It's a new market, right?

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

You don't know anything here.