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Kevin Kruse

๐Ÿ‘ค Speaker
287 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

It wasn't even a keyword on Google, right?

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So we had to go and try to sell the tech, but nobody wanted to buy it.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So we had to actually do a service for three years, build a service business from zero to...

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

$3 million of revenue, kind of like an influencer marketing agency powered by our own tech.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So only two years ago, I actually asked my... I was CEO of the company for that time.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

I asked my co-founders to step up and take my job.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Give me a budget and send me to New York where I would actually launch the software division of the company.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So what we see in software usage today is really two and a half years old.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

That's great.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

It's very new.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Yeah, for the software.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

And just to be clear, that's...

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

There is agency revenue, about a $2 million and ARR and SaaS is 4 million.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

So we hope next year we're going to be to 8 million ARR.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Next year in 2019, pure only software licenses.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

That's what we want to go for.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Company as a whole, a little higher.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Obviously, we still have service components, especially for enterprise customers.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

It's something they usually want to go for.

SaaS Interviews with CEOs, Startups, Founders
1648 How He Spun $4m ARR Influencer Marketing SaaS Out of Agency

Looking backwards, though, so if you're at 4 million today, where were you a year ago?