Kevin Kruse

But once, I mean, once again, the RPI has been growing really,

The average card value of all our years was about $9,000.

I see.

Interesting.

Still inexpensive software.

Our smallest price that we have ever done was about $4,000 a year for a yearly contract, which is how we sell our tools today.

The most expensive we've ever done is in the high six figures.

A little more than $150,000.

So it's pricey.

This is generally accurate, correct.

If you take away a few other factors, correct.

What other factors?

Well, some of our users have one license that is used by, let's say, 16 different subsidiaries, for example.

And it's not exactly structured the same deal.

We see them as one customer, but as 16 users.

We're closer to 6.

We're pretty proud of what we've done.

I think the story of Apprentice is interesting, too, because we started as a tech company five years ago.

So we built the entire technology we have today.

But at the time, and I think a lot of people can relate, you had no influencer marketing.