Kevin Kruse

hey, you know, write down a to-do list and create A1, A2, you know, B1, B2. You know, to-do list, that's old school technology. You know, the legend is that, you know, Ivy Lee kind of invented the to-do list over 100 years ago, teaching Charles Schwab and the U.S. Steel executives how to run their day.

hey, you know, write down a to-do list and create A1, A2, you know, B1, B2. You know, to-do list, that's old school technology. You know, the legend is that, you know, Ivy Lee kind of invented the to-do list over 100 years ago, teaching Charles Schwab and the U.S. Steel executives how to run their day.

And, you know, back then, in a slower time, when organizations had tons of executives and middle managers and, you know, secretaries, they were called secretaries back then, That approach probably worked. And for people who, I mean, I'm not saying this in a negative way, but people who have average responsibilities or an average career, it can still work today.

And, you know, back then, in a slower time, when organizations had tons of executives and middle managers and, you know, secretaries, they were called secretaries back then, That approach probably worked. And for people who, I mean, I'm not saying this in a negative way, but people who have average responsibilities or an average career, it can still work today.

None of these ultra productive people I interviewed talked about a to-do list. What they're using instead of a to-do list is their calendar. And it's a subtle difference, but a powerful difference. they're still writing down, you know, getting it out of their brain, kind of capturing it into a notebook or somewhere else. Oh, I've got to do this thing.

None of these ultra productive people I interviewed talked about a to-do list. What they're using instead of a to-do list is their calendar. And it's a subtle difference, but a powerful difference. they're still writing down, you know, getting it out of their brain, kind of capturing it into a notebook or somewhere else. Oh, I've got to do this thing.

But they're immediately scheduling it on their calendar because the to-do list, as you know, I mean, it doesn't have the duration of items on it. So we tend to do the things that are fast. It doesn't have any weighted properties to it. So we do the things that, you know, unfortunately are the urgent things instead of the important things.

But they're immediately scheduling it on their calendar because the to-do list, as you know, I mean, it doesn't have the duration of items on it. So we tend to do the things that are fast. It doesn't have any weighted properties to it. So we do the things that, you know, unfortunately are the urgent things instead of the important things.

And I think the to-do list really is contributing to our overall success stress levels. You know, we're all running around so overworked and overwhelmed that a psychologist called the Zeigarnik effect. When our brain knows that there's stuff that we need to take care of, but there's no plan attached. We, I think it's both conscious and unconscious. We're stewing on that. We're stressing about it.

And I think the to-do list really is contributing to our overall success stress levels. You know, we're all running around so overworked and overwhelmed that a psychologist called the Zeigarnik effect. When our brain knows that there's stuff that we need to take care of, but there's no plan attached. We, I think it's both conscious and unconscious. We're stewing on that. We're stressing about it.

That's why we go home and it's late at night. I mean, we're so tired, but we're still wired and we can't fall asleep. So once it's on a calendar, you just move that to-do list, pick all those items and schedule it. When it gets scheduled, it gets done. And this is what the calendar key was one of the first things I just heard it.

That's why we go home and it's late at night. I mean, we're so tired, but we're still wired and we can't fall asleep. So once it's on a calendar, you just move that to-do list, pick all those items and schedule it. When it gets scheduled, it gets done. And this is what the calendar key was one of the first things I just heard it.

I mean, we went through and coded 300 responses from these highly successful people. You get Chris Ducker saying, I simply put everything on my schedule. That's the secret. 30 minutes for social media, 45 minutes for email, 30 Minutes for Quiet Time. You know, Dave Kirpin of Likeable Media. He says, I schedule out every 15 minutes of my day. Shannon Miller, Olympic gymnast, won a bazillion medals.

I mean, we went through and coded 300 responses from these highly successful people. You get Chris Ducker saying, I simply put everything on my schedule. That's the secret. 30 minutes for social media, 45 minutes for email, 30 Minutes for Quiet Time. You know, Dave Kirpin of Likeable Media. He says, I schedule out every 15 minutes of my day. Shannon Miller, Olympic gymnast, won a bazillion medals.

She says, every minute of my day is scheduled. So that's the recurring theme. It's throw away the to-do list and live from your calendar. We all talk about what we value in life. You know, oh, you ask anybody, oh yeah, I value, you know, my faith and my family, my friends, my finances. And yet if you look at people's calendars, you can truly see what they value by how they're investing their time.

She says, every minute of my day is scheduled. So that's the recurring theme. It's throw away the to-do list and live from your calendar. We all talk about what we value in life. You know, oh, you ask anybody, oh yeah, I value, you know, my faith and my family, my friends, my finances. And yet if you look at people's calendars, you can truly see what they value by how they're investing their time.

And back most people back like I was young and dumb, my calendar, you know, I would have answered all those things are important to me. You look at it and I'm spending 120 hours a week just on my startup, just on my career. And that's not a balanced way. And it's not a way to be successful in your career either.

And back most people back like I was young and dumb, my calendar, you know, I would have answered all those things are important to me. You look at it and I'm spending 120 hours a week just on my startup, just on my career. And that's not a balanced way. And it's not a way to be successful in your career either.

You want to know what someone really believes and look at their calendar and their checkbook. Oh, I love that. Yep. Those are the two things. So one of the people that I know you got to spend some time with was Mark Cuban. I think everybody wants to know what was Cuban, like what was his thing? Yeah, you're right.

You want to know what someone really believes and look at their calendar and their checkbook. Oh, I love that. Yep. Those are the two things. So one of the people that I know you got to spend some time with was Mark Cuban. I think everybody wants to know what was Cuban, like what was his thing? Yeah, you're right.