REMASTERED: Time Management Secrets of Billionaires, with Kevin Kruse (Productivity, Scheduling, Entrepreneurship, Author)
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It was the classic mistake of letting myself get driven by the never-ending to-do list. So there's more things to do, so I would sacrifice sleep to try to get more things off of the to-do list. I would skip meals. I was in that emotional yo-yo. We all talk about what we value in life, faith, family, my friends, finances. And yet if you look at people's calories, you can truly see what they value by how they're investing their time.
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There are writers and then there are great writers. And you are about to hear from one of the great writers of our day, I think, Kevin Cruz. And he's the author of 15 Secrets Successful People Know About Time Management. So, Kevin, thanks for being here. I'm really looking forward to it. This will be fun. Traditionally, you've been more in the workplace culture space and the leadership space. Why a book on time management and why now? What caused this? I'm getting that question a lot because it is a different subject matter for me or from what people know me for. And this was really a passion project because I saw myself the impact of adopting some of these extreme productivity habits It had a tremendous impact on both my business life, but also my personal life.
And to put it plainly, I'm, I'd say, a reformed serial entrepreneur. And when I was young and dumb in my 20s and starting my first businesses, you know, I, it wasn't really my fault. I mean, I was kind of lied to, I believe that it was all about hustle. So I would just outwork everybody. And in my very first company, I mean, I literally was living secretly in my one room office, sleeping under the desk and waking up in the morning, showering at the YMCA, coming back to the office to put in another, you know, 18 hour day. And I did that for a year. And, and that business, You know, it showed that it isn't just about working hard and working, you know, every available hour and the next business did a little better, but didn't do great. And it was the classic mistake of letting myself get distracted.
uh driven by the never-ending to-do list so there's more things to do so i would sacrifice sleep to try to get more things offered at the do list uh i would skip meals to get more things done off the to-do list i was in that you know horrible emotional yo-yo of working late in the office and feeling guilty that i wasn't spending time with the wife and kids feeling stress that you're not working on the to-do list. I mean, I came from a horrible place of just not understanding how all this stuff works. And I want to talk about the to-do list thing. This is what gets me more, you know, hate mail and trolls because people are so attached to their to-do list. And for the research, this book, I didn't just want it to be my own experiences.
You know, I reached out and I interviewed seven billionaires, Olympic athletes. I even interviewed a whole bunch of straight A students from Ivy League universities, always with the question, do Give me your number one piece of advice for productivity. Tell me your secret to time management. Very open-ended. And nobody said... hey, you know, write down a to-do list and create A1, A2, you know, B1, B2. You know, to-do list, that's old school technology. You know, the legend is that, you know, Ivy Lee kind of invented the to-do list over 100 years ago, teaching Charles Schwab and the U.S. Steel executives how to run their day. And, you know, back then, in a slower time, when organizations had tons of executives and middle managers and, you know, secretaries, they were called secretaries back then, That approach probably worked. And for people who, I mean, I'm not saying this in a negative way, but people who have average responsibilities or an average career, it can still work today.
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