Kevin Lavelle

And so get out there and start selling in any capacity.

Can you sell 10 of them to your friends and family?

Because if you can't sell 10 to your friends and family, you might not be on to something.

And so get out there and see if you can get your friends and family to support you because if they like it, they'll tell their friends and so on and so forth.

Yeah, so I mean, we're talking probably less, and again, I hate to be coy, but less than the cost of a car.

And I know that that's a wide range, but let's just say less than the cost of a car was what we did in those first few months.

And that was...

both exhilarating because I couldn't imagine that I was getting, you know, tens of thousands of dollars coming in the door.

But at the same time, I really thought that things were going to happen a lot quicker.

I thought that, you know, we were just going to be featured on every site and everyone is going to want to buy it.

And we were going to sell out in like two months.

And I never sold those final shirts.

I mean, I, as we have dramatically improved the product along the way, I have retired some of the shirts because they've gotten so much better.

And I don't want to put

I don't want to continue to sell the previous product and we don't ever put things on sale.

And so that was something that I had expected things to just absolutely blow up right away and they definitely did not.

It's taken realistically about three years for that to happen.

Yeah, so again, I hate to be coy and difficult.

I try and give concrete where possible.

What I can say is the cost of a dress shirt for Brooks Brothers is going to be, and I don't know their actual numbers, but from doing a lot of industry research, they're between $5 and $10 a shirt.