Kevin Lavelle

And we are nowhere near that price.

We are much, much higher than that.

But one of the things we did from the beginning was say,

all right, we might be able to force our cost down lower as we grow, but we're committed to American manufacturing.

So we're never going to get close to the price that Brooks Brothers and J.Crew and Banana Republic and all these other brands can do because they're producing it in Asia.

And so we...

We set our prices to where I can grow a business on this.

I've got enough margin to where I can hire people and I can spend some marketing dollars and I can grow the business.

But the notion of a $125 dress shirt costing $7 to $10, which is what a lot of our competitors do, that is not ever going to happen for us.

Yeah.

So, um, uh, our, our factory is, is based here in the United States.

We, we buy fabric from the East and West coast and then our cut and sew work is, is, um, up in, in the Northeast in Philadelphia.

Um, but we've, we've hired one veteran so far and our goal is to hire as many as humanly possible.

Um,

It's something to where a lot of these men and women are coming home, and the only job that they may have had is in the military.

And if you're looking to go into the working world, and you've worked for the Coast Guard for a few years as a rescue swimmer, or you were a machinist that was helping fix airplanes, but that's not what you want to do for the rest of your life,

Just because you don't have a set skill set or a college degree, in many cases, that would allow you to go into the true corporate world, you've got more skills than most people that I know that got maybe even an MBA because of the discipline and rigor of the military and the commitment to know that whatever it takes, you have to get it done and that people's lives depend on it.

My favorite business book is not so much a business book as a life book, and it's 4-Hour Workweek by Tim Ferriss.

It's really hard for me to pick a favorite, so I'm going to combine, I'm going to cheat on this and combine Evernote, Slack, and Todoist.

Todoist.