Kevin McCloud

And you'll own that.

And then you can decide what to do with it.

Which we might walk back from.

We might walk back from that.

What, the free bit?

Potentially.

Depending on audience enthusiasm.

So if you're enthusiastic, let us know.

Because the more enthusiasm we get from you, the more we're inclined to be generous.

Is that not fair?

I think that is fair to say, yes.

But we bloody will.

Yeah, I'm really keen on this idea because it's analog and because, of course, the cassette is, and the player for that matter, are, well, they are analog devices, but they are out there in the material world and they can become gifts.

So we can get more listeners if you then decide you're going to give the cassette, give the player.

And you can imagine that both the player and the cassette become kind of passed on in a viral way.

This is a sort of analog version of social media, really.

And it's slow, obviously.

It doesn't happen at a click.

And that suits me.

I really like the idea of it kind of becoming a special thing.