Kevin Roberts

Two big things, and I appreciate the question because I'm still a teacher at heart.

And so while I'm probably not the best as a Gen Xer to be the messenger, I have a great passion for my colleagues who are engaged in that.

But two big things.

On the one hand, be us.

Be authentic, which is not an arrogant comment.

Did you say be us?

Be us.

Be heritage.

Got it.

What do we offer the conservative movement?

What do we offer the United States of America?

I think the best policies that are out there.

And a lot of those policies have to do with issues that young Americans care deeply about, like affordability, like a much more restrained national security posture.

But the second thing is we've had to learn to adapt to the environment we're in.

And so

we have invested a lot in not just social media, but what I would say is to be present.

And so even in my own speaking engagements, engagement with organizations around the country, we have a preference for those organizations that are working to reach the younger electorate.

Why?

Because we've pretty much figured out how to talk to people who are my age and older.

And not that we'll always take that for granted, right?