Kevin Roberts

But we know how to do that.

Let's go work with Turning Point.

This is why Charlie and I became good friends.

It's why we continue to collaborate with Turning Point.

How do you guys collaborate?

How does Heritage end?

A couple of ways.

It'll sound a little simplistic, but it does speak to a larger trend.

We try to do co-branded events, and so that we're trying to get our base and their base at the same event, although they're good at both of those.

And the second thing is, I mentioned earlier in our conversation, this issues advocacy part of Heritage called Heritage Action.

It's a 501c4.

It can do more generally defined political things.

We do some collaboration with Turning Point Action on some of those issue campaigns.

And it's allowed us to take some of the tactics that they have used and perfected with younger Americans and integrate that into our own work.

Well, Emma Waters, which might be early 30s, but Emma Waters is in that category.

And what's wonderful about Emma is that she's become, I think,

the leading scholar on family policy, on right-minded ways, including policy and culture, to witness to family life and the role that federal government may play in that.

Number one, we're authentic.

The one thing that Gen Z... There's got to be more than that, though.

I don't mean it to be vanilla, although it's fair for you to say that.