Kevin Twomey

But you kind of fade it into relative obscurity.

So it's basically the girlies who have a certain amount of success, who release a banger, and then they fail to capitalize on that initial hit.

It kind of heads downwards and stays stagnant more or less.

But the term itself, Kia, originates from Stan Twitter.

As we were saying, basically, there was someone online making fun of another person who put up a picture of them crying, meeting Kia in 2014.

And the person who was making fun of them was like, surely this is Photoshop because nobody's crying over Kia in 2014.

Yeah.

Yeah, like is that Kia Silo?

Well, that's the thing.

There's a few people or some people you might think their careers didn't reach the levels that you would have expected them to or some people as well.

I think there's a certain calibre of singer who brings out their tracks and who releases music.

And then it's probably just like, I'm done with the industry.

Yeah, like... Leona Lewis isn't in the key asylum.

No, she just kind of gave up.

No, she's doing a stint in Vegas.

You know, she's doing a Vegas residency and girls were flying over.

Yeah, because that's why I was saying that Leona Lewis held the key to the key asylum.

If she wasn't there, it could have been a self-release girl because she had to do what was put out of a track.

Yeah, and see, the thing is, one of the reasons why I think people remain in this purgatory...

is because they don't reinvent themselves.