Kevin Van Valkenburg

That's what they want.

They want to tune in.

And see him on the featured groups.

They don't want to see some of the younger players because they're casuals and that's just what they're drawn to.

Yeah, that's true.

And I think I've found even from our own SEO stuff, I've written tiger pieces when his 50th birthday came around that I thought would ripple across the internet, and they didn't quite the way that I thought they might.

And so I do think that there's a little bit less

of uh hunger for it but also like all the people who are often making those editing decisions and that you know are people who lived through the tiger height of it and so they're feeling as like well you know we can draw this kind of interest in this kind of traffic let's uh let's throw it out there and so you know i just feel like uh bryson and and john rom and rory and justin rose and there's so many interesting good storylines obviously scotty

that I don't know that we need to, I don't know if waste our time is the right word, but like expend so much energy on the tiger storyline.

Let's at least let it kind of develop.

And then if you wanna say like, oh, you never saw this coming,

Yeah, guilty as charged, man.

I did not see Tiger Woods competing in the 2026 Masters.

And if you want to label me with that, that's fine.

But I just think everyone's so worried about looking silly if they get it wrong, like this, oh, you doubted him.

And I just don't know that that's a healthy way to frame your media coverage.

Yeah.

The thing that I keep kicking around in this discussion is how do we know that he'll even be a good Ryder Cup captain?

There isn't a lot of evidence to suggest.

People keep pointing to the President's Cup in Melbourne.