Kevin

Plus, we have a bonus fifth there as well.

Let's go ahead and get into it.

So let's talk a little bit about what are these four pillars and why are they important?

Yeah, so let's go beyond like everybody loves the sexy stuff, PPC and SEO, keyword optimization and listing stuff.

That's what gets headlines.

That's what get more people to sign up.

We get it.

We're not against those.

But why is it important to focus on things like catalog, the back end stuff that like you feel like it's just collecting dust or the, you know, the design, which so many people think it's like set and forget and they've got the same design from 2018 on their listings.

Now, Joe has asked, do you have any advice on when to raise or lower the listings price versus promotions?

All right.

So we talked a lot there about catalog and merchandising and promotions, but another piece that gets kind of lost in the, let's just focus on PPC bids is design.

What are things that sellers should be focusing on with design or some common mistakes they're making?

Yeah, they'll come after you.

You don't want the feds coming after you.

Now we talked about design.

We just talked about catalog and merchandising.

And then you got SEO and PPC and CTR.

Like, are these just like four different, we use the term pillars for this, but are they in their own silos or do they work together?

Now, real quick, James says, what effect have you found that Rufus and AI in general have on PPC?