Kevin

Have search terms and their search volume that were previously searched seen a decrease overall because of increased use of Rufus?

If so, then how do we need to change our approach on PPC and enlisting creations?

And isn't like that number that Amazon gives of like, you know, 150 to 200 million users using Rufus could be people that just clicked on one of those suggestions.

They cheated.

All right.

So next up, Nana says, how do we know if our content is converting?

Is it a backwards calculation?

Like if everything else is working, it must be our content as there is no actual metrics for tracking performance for A-plus content.

Faiza says, Rufus and Cosmo work together just to validate customers' intent.

I think solving customers' problems in real and SEO optimized listing with proper keyword research will help get us ranked higher through Amazon AI agents.

Yeah.

I mean, people have to look at it from a practical standpoint of like, where is it?

So like in comparison, let's say another search engine, Google.

Google AI has kind of taken over like the top half of the above the fold part of Google search.

So that's pushing everything else down.

When you search for something on Amazon, yeah, at the bottom of the suggested searches, there's some Rufus searches you could do, but Rufus and Cosmo and everything else has not taken over anything.

And it's really up to the consumer to go find like way down at the bottom, the little thing where you could click on Rufus or, you know, a desktop to go find it.

And they're not going out of their way, right?

Would they maybe in years coming up ahead?

Maybe, but we're not there yet.