Kevin

When people are deciding like, okay, my next steps, right?

I understand maybe I've been just focusing on two-step URLs, which disappeared a few years ago.

But they were focusing on all the hacks and all that other stuff.

Or now they're like, okay, it's not two-step URLs.

It's Rufus and Cosmo.

I need to be ruthless about showing up in Cosmo, even though, like you said, it's not even really being used necessarily.

What are the mistakes people are making with like, let's say something, quote unquote, boring like catalog?

And then when it comes to design, so for example, we talked about the main image, so that that should be in most cases, the number one thing you should optimize for next is you talked about the number one click through rate has 18% of the sales, which is insane when you really think about that.

But that means people it's getting more traffic, you know, because you're always thinking like, how do we get more traffic?

How do we get more people to listing?

higher your click-through rate.

You know, if you go from a 0.5 to a 1% click-through rate, you just doubled your traffic.

Yep.

Just boom, right there.

So what is the next design thing that has the biggest impact outside of the main image?

Yeah.

So basically, you know, somebody was asking me on a live stream I did earlier this week, how do I improve from getting that highlight or frequently returned badge?

I was like, well, you're gonna have to fix the product or get people to understand it better.

And that's basically what it is, is the same thing you're describing.

All right, so next up, we've got this question here from Nana Nana.