Khan Bengal
👤 SpeakerAppearances Over Time
Podcast Appearances
The cohort annually, you mean?
Every year.
Well, we lost 2% this year, but we gained, as I said, 70% this year nearly.
Well, I didn't mirror it actually, but I need to look at it.
Ah, your expansion revenue.
Expansion is down only 10%, 15%.
Okay, so that's not bad.
60%, it must be 70% or something.
Yes.
We look at the churn very, very closely.
Net new names are very important again because majority of our growth is still coming from our new customers.
So these are two metrics we're working.
And also, we're watching closely
The success of our customers, which we measure the campaign effectiveness, their CTRs, general CTRs, the difference between iOS and Android, these are all metrics we're working toward.
What's your CAC?
It's around $10,000.
Yeah.
Yeah, exactly.
The business is mature now, and we have a good reputation and name in our region, in EMEA region, I mean.
So that helps.