Kian Graham
๐ค SpeakerAppearances Over Time
Podcast Appearances
We accept the revenues on behalf of the publishers and some we don't, especially the big ones.
So the 3 million is an estimation of the ones we don't as well.
In June, we were close to 400,000.
It's a SaaS plus a service.
So it's kind of like a combination.
It's combined for most publishers.
So it kind of breaks down.
We have starter publishers, which resells
a demand source that is like the premium version of AdSense called AdExchange.
We have Pro, where we sell an auction technology.
And then we have Premium, which is a white glove service.
And this is all intertwined with our reporting platform called PubGuru that gives them the deep stats to help them dig in and come up with a new ad optimization for their ad inventory.
With a SaaS combined, that would be about over 95%.
Yeah.
One of them, boardpanda.com, Lifehack.
We're big and growing in the LATAM region.
So we have a lot of big Brazilian pubs, for example.
And we typically focus on the premium end.
That's kind of a difference versus our competitors.
We go for the larger, more sophisticated publishers.