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Kian Graham

๐Ÿ‘ค Speaker
187 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

No, they have traffic from all over the world.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

They're based in Europe.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

So before they were running Google AdSense to monetize their ad inventory.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

And then we started working with them.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

We've replaced their technology with our auction technology.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

And rather than

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

Google just competing for their ad inventory.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

We created this auction where Google competes against Facebook, Amazon, Index Exchange, all these different bidders.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

Our technology chooses the highest bidder and places the advertiser in the ad placement.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

And we do that for hundreds of millions, sometimes billions of ad impressions.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

And that creates a large revenue increases.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

And we take a revenue share of that.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

Yeah.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

All over the world.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

100% remote.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

We were always remote.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

The division from the beginning was to go remote.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

It was me for the first three years, and the reason I started the business was to live a location and schedule-free lifestyle.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

A lot of the others are in ad optimization, kind of like customer success.

SaaS Interviews with CEOs, Startups, Founders
MonetizeMore Bootstrapped to $5m Run Rate in AdTech Space

working directly with them, account reps, doing ad optimization for them, helping them with their in-house ad operations teams to make sure that they get the most out of our technology and ultimately hit their ad revenue goals.