Kian Graham

apply our technology.

Uh, and then we increase the ad revenues immediately.

Uh, and we get, you know, the full increase rather than a percentage of the increase.

And we have a growth hacking team that also increases the traffic.

So that's been a really nice return, uh, in terms of dividends, you know, I've never taken dividends for myself.

You know, I, I live, uh,

pretty frugally and happily as a, you know, kind of nomad entrepreneur that travels around the world.

Yeah, yeah, exactly.

Yeah, I'm from a small town.

So I'm happy with the simple life.

Uh, so, uh, yeah, we're not going to disclose the bottom line stuff, but, uh, yeah, we, we've been profitable every year, uh, every one of our 10 years.

And I can say that, um, this year we're on track to be the most profitable we've ever been.

Yeah.

So, uh, we have revenue churn and customer churn.

Revenue churn, we measure that as the publisher goes down to zero for 60 days.

And that is 2.25% per month so far this year.

But keep in mind, we had a big one in March.

We had 10% churn in March.

So, you know, that one heard that kind of increased.

It usually is close to the 1%.