Kian Graham

If they're not running any auction monetization, which you call header bidding, then we'll recommend PubGuru header bidding.

There's a lot of natural upsells within there that we've also been getting a lot of leads from.

And the audience that's running PubGuru and Inspector has been growing consistently week to week.

Yeah, so because we're mostly inbound, when we calculate CAC, we include all our fixed costs of the whole marketing department, and that comes to $150.

That's great.

Yep.

Yeah.

Yeah.

We even cut up Slack, all that.

It's definitely a worst case.

Yeah, yeah, yeah.

We're quite profitable.

And we have a conservative growth.

We're doing the long play, but we're turning it up as we grow to more aggressively go for, especially these large publishers.

Are you 100% owner?

100% base equity.

We have stock options for our executives.

Yeah, so right now we're keeping it within the company.

You know, there's a lot of reinvestment.

One of the ways that we reinvest our profits is we buy content websites that are ad monetized.