Kieran Kunhya

And this is the full name.

Nice.

Yeah.

And for HCVC, it's MPEG-H, H.265, HCVC.

Got it.

And there is H.266, which is also named VVC.

Is there a high-level thing to say about the improvement?

30% each generation is the best summary.

This is true both for the AV products and the H.26456.

So the professionals who are listening to us are going to kill us because they say, no, it's 35%, 25%, 50, blah, blah, blah.

But globally, you need to know that HEVC is 30% better than H.264, H.263 is 30% better than H.265 because there are so many cases and so many scenarios.

For example, there are cases, especially for screen recording, where the gains are

humongous because you arrive, you have the right tool that is done for that.

And so for a specific video, a new generation is going to give you 70% gain or 80% gain.

But there used to be a ton more codecs, but now the two main codecs for transmission are the H.264, H.265, H.266, and the other is AV1, AV2.

And I guess the major difference would be the cost of encoding.

Yes, and the royalty of the patents.

Yes.

And this is the reasons why you see the AV version of Codex is because they try to be as royalty-free, which means no cost for the patents as much as possible.

Because what you need to know, and we've not talked about that so far, is that