Kim Kaupe

You know, there are some cases where, and I'm sure, you know, your listeners can go through this too, where, you know, a company might really like it and they take it to management, the artist, and the artist is like, I'm not really feeling it.

So, you know, everybody has to sign off.

But yeah, that's our direct client.

And with them, we were really like an agency.

So very much like a wholesale system where we'll sell them, you know, the passport, let's say for three dollars.

They'll in turn market up for five, whatever the amount needs to be between them and the artist and sell it for, you know, twenty dollars or fifteen or whatever kind of they decide with the artist.

Sure, that really depends on what it's being used for.

You know, we've done album launches, for example, with Katy Perry, and she's ordering north of 200,000 units of something.

So that can be a very large order.

Or we've done as little as, you know, 500 units of something that the band is individually numbering and individually signing, and we're only going to create 500, and they're

you know, that's going to be it in terms of like, it's never going to be printed again.

And it's, you know, more of a collector's item.

So the range is really kind of varied, but I would say on average, anywhere between 5000 and 20,000 units.

Yep.

You hit the nail on the head.

We always try to shoot for anywhere from, you know, a 20, 25, 30%, 35% profit margin.

But I have to be honest, I have girl crushes just like everybody else.

And there have been some artists where if we can't get the numbers work to work, I'm just like, fine, you know, we'll do it.

It's Taylor Swift.

And I'm so excited.