Kim Kaupe

And I'm happy to report since the episode aired in April, now we're coming up to a full year since it aired.

We're working with the Boston Red Sox, we're working with the New York Mets, and all of those are clients that came from Shark Tank.

Well, we actually didn't go through with our deal.

We did the deal on the show, and then in due diligence, we ended up not going through with the deal, but we still remained very friendly with everybody.

But for us, it was really the exposure on the show.

You know, you'll be surprised how many CMOs and CEOs are sitting at home watching, or their wife is watching, or their son or daughter called them because they watched.

You know, you kind of don't realize it's one of those shows that maybe isn't a water cooler conversation, like a scandal or a game of Thrones.

Sure.

Our ask on the show was $725,000 for 17.5% is what the deal ended up being going through for.

And I think we originally went in asking for $725,000 for 15%, if I remember correctly.

Yeah, you're there for a couple days.

So it's not even just a one day shoot.

You're there for a couple days.

And you know, even when you shoot, you're not guaranteed to be on because they shoot more episodes than they necessarily need, or that ABC there, you know, the network who's buying the show is willing to buy.

You start due diligence a couple weeks afterwards, and that's really when you're getting into the nitty-gritty of, you know, for us, a lot of people on the show, you know, it might be their first deal, and, you know, they've only had their company for a year or six months, and they're saying, great, you know, you're going to give me $40,000 for 20%.

That sounds awesome.

For us, you know, we have been a company for four years at that point, having, you know, some pretty A-list clients.

So for us, it was a little more nitty gritty about, you know, what are the dilution rates and what are the equity splits look like and what are the board seats?

So I think we were a little more complicated than probably the majority of people on the show who maybe have only been in business for a handful of years.

Yeah, for us, it was super important to, you know, not to sound totally hippy dippy, but to kind of stay true to yourself, you know, and you kind of have to do that at some point or another.