Kim Lecha

We accelerated growth.

On that first brick, we added another almost 60 million.

Can we aspire to have paybacks within the year, 6, 8, 12 months?

Hello, everyone.

Good afternoon.

And thank you for being here.

I'm fortunate in my position, I have the opportunity to talk to many leaders, other CEOs, other founders, other departmental leaders.

And the question that is in everybody's minds nowadays, especially nowadays, is how can I help my company grow more efficiently?

So in the next 20 minutes, I want to share with you our past, how we got to where we are.

Let's say there's two chapters to these, up to 125,000 customers globally.

More importantly, I also want to talk to you about how we are focusing and thinking about growth and efficient growth in this third chapter of the company that started in 2023.

And in that sense, that is through what we call One Funnel.

I would like to also explain you the five specific steps that we've been taking since 2023 to implement that One Funnel.

Hopefully, with the idea that after this, you will take away some new insights and especially some actionable steps

that might help you also grow your companies more efficiently in 2024 and beyond who knows typeform okay that's good that's good thank you thank you for being users and customers of typeform for those who do not know typeform the company was founded in 2012 with the objective of helping companies ask important questions to their most valued

audiences.

So think of a marketer that wants to know the name, the surname, the email, the contact details of somebody.

Think of the product manager that wants to ask important questions about the new feature or the new product that is available, but needs to improve.

These things are done through mainly surveys and quizzes and forms via text, via video, via voice that people embed in their web pages, in their emails.

And all of that was there.