Kim Lecha

But the thing that set Typeform apart

was excellent respondent experience.

We realized that if the respondent was having a new, fresh, and great experience responding those questions, our customer would benefit from more information, better information, higher completion rates, and so on.

It's also a moment of truth where that company and each of those respondents get in touch, sometimes for the first time.

So it's a moment where that company can stand out and can feel different, can start connecting via brand, et cetera.

The other pillar is our focus on making sure that we give our customer superpowers.

Specifically, the first two of these were the engineering and the designer superpower.

So without any coding or without any design knowledge, everybody can easily create amazing online interactions.

So that's Typeform.

And one of the key takeaways here in our growth story is how the product was different, was better, and the product itself helped grow a lot.

David, our co-founder, shared with Nathan via podcast some revenue metrics.

Here are four contexts.

But what I wanted to talk about is these first two chapters that then will lead into the third chapter.

The first two chapters is chapter one from inception in 2012 to 2018.

In this chapter, the company achieved, let's say, the first level, the first step, the first brick, which is more or less around this 20 million.

It took six years.

And you can see that at the beginning, the slope of the curve is flatter because it is never easy to start a company and to be successful.

So kudos to all of you who are in these early stages.

At some point, because the product was so good and purely because of the product, the growth started accelerating.

And you can see that in 2016, 2017.