Kim Perell

And so the ability to really, I care, which is invest in those relationships, right?

There's a lot of change across all these companies.

And at the end of the day, we're all people.

And I talk about a story when I acquired a company in Tel Aviv and it took me literally flying to Tel Aviv and meeting with these individuals, great leaders in person and developing that personal connection that changed everything.

And I think that's the biggest thing that I learned.

And so the ability to really, I care, which is invest in those relationships, right?

And I talk about a story when I acquired a company in Tel Aviv and it took me literally flying to Tel Aviv and meeting with these individuals, great leaders in person and developing that personal connection that changed everything

And I think going that extra mile, investing in the relationships that really matter will pay off dividends in the long run because it takes time to build trust.

And I think going that extra mile, investing in the relationships that really matter will pay off dividends in the long run because it takes time to build trust.

And so you're always looking for in business, how do I speed up that time?

How do I make it so we can develop that foundation of trust faster?

So when I leave and I go back to...

And so you're always looking for in business, how do I speed up that time?

California, and you're still here, you trust I will look out in your best interest.

How do I make it so we can develop that foundation of trust faster?

And so in the book, I talk about this framework, the I care framework that starts with investing, investing time, and then really understanding how can I deepen these relationships?

So when I leave and I go back to...

California and you're still here, you trust I will look out in your best interest.

And so in the book, I talk about this framework, the I care framework that starts with investing, investing time, and then really understanding how can I deepen these relationships?

Because most of my