Kim Perell

That is the number 10 biggest mistake.

Business is personal.

Oh, chapter 10, chapter 10.

And I think after 20 years in business and having a lot of company, it's always personal.

Business is always personal.

That is the number 10 biggest mistake.

And if anyone tells you otherwise, it's a lie.

Business is personal.

And I think after 20 years in business and having a lot of company, it's always personal.

And if anyone tells you otherwise, it's a lie.

Yeah, it's really about how when you're looking at businesses and relationships and how to build relationships on a very personal level.

Yeah, it's really about how when you're looking at businesses and relationships and how to build relationships on a very personal level.

Because based on my experience, and I've had companies I talk about in the book that I've acquired in Tel Aviv, and I've had companies in Tokyo and Australia.

Because based on my experience, and I've had companies I talk about in the book that I've acquired in Tel Aviv, and I've had companies in Tokyo, and...

There's cultural differences.

There's a lot of change across all these companies.

And

At the end of the day, we're all people.

And I think that's the biggest thing that I learned.

Australia, there's cultural differences.