Kim Rozdeba

So yes, the part I really enjoyed was I've got probably a wry sense of humor and Every once in a while, the torch would go out because the fuel that was fueling it in the actual torch would run out and then you'd have to refill it. And you'd see somebody and it's no longer lit. And I'm going, oh my God, what did you do? And they're going, I did nothing.

So yes, the part I really enjoyed was I've got probably a wry sense of humor and Every once in a while, the torch would go out because the fuel that was fueling it in the actual torch would run out and then you'd have to refill it. And you'd see somebody and it's no longer lit. And I'm going, oh my God, what did you do? And they're going, I did nothing.

And I go, well, we're going to have to go back to Greece now. What are we going to do? And I said, do you have a light? Do you have a match? But yes, there would be horror. But there is the eternal flame that is with it. And it is encapsulated so it's protected. And that's where you light it from. So it comes from there all the time. So you don't take a match and light it.

And I go, well, we're going to have to go back to Greece now. What are we going to do? And I said, do you have a light? Do you have a match? But yes, there would be horror. But there is the eternal flame that is with it. And it is encapsulated so it's protected. And that's where you light it from. So it comes from there all the time. So you don't take a match and light it.

I actually was living in Toronto at the time. So I actually ran it in Ontario in minus 15 temperatures. But I didn't realize how incredible it was an honor to actually be with the torch until my first evening that I was running in with the torchbearer. The torchbearer was beside me. And you run beside them just to make sure, again, we would always sort of tell them, don't rush it.

I actually was living in Toronto at the time. So I actually ran it in Ontario in minus 15 temperatures. But I didn't realize how incredible it was an honor to actually be with the torch until my first evening that I was running in with the torchbearer. The torchbearer was beside me. And you run beside them just to make sure, again, we would always sort of tell them, don't rush it.

Enjoy this moment. Because people would just want to, you know, and we were tired because we've been running all day. It was to our advantage that they went slow. But when we came in this morning, older lady came running up to me and grabbed me and hugged me. And she said, God bless you. And that was my introduction to that whole week, four days of running with it.

Enjoy this moment. Because people would just want to, you know, and we were tired because we've been running all day. It was to our advantage that they went slow. But when we came in this morning, older lady came running up to me and grabbed me and hugged me. And she said, God bless you. And that was my introduction to that whole week, four days of running with it.

The people, the incredible emotions, the feeling, you could feel the emotional in the air when you come into a venue where, again, we'd stop, we'd have some speeches. After we went out with a group of runners or torchbearers, we would take them back and then we would do a debrief with them. And that debrief was quite emotional.

The people, the incredible emotions, the feeling, you could feel the emotional in the air when you come into a venue where, again, we'd stop, we'd have some speeches. After we went out with a group of runners or torchbearers, we would take them back and then we would do a debrief with them. And that debrief was quite emotional.

And the team that went out, because we take a whole team out and then they'd be in a... And then we, but, you know, each one would have their turn and then they'd go back into the caravan and we'd go back with them. And then a new group would come out. They became instant friends. They shared, you know, pictures and addresses. And yeah, it was very memorable.

And the team that went out, because we take a whole team out and then they'd be in a... And then we, but, you know, each one would have their turn and then they'd go back into the caravan and we'd go back with them. And then a new group would come out. They became instant friends. They shared, you know, pictures and addresses. And yeah, it was very memorable.

And as I said, very honored to have been able to have done that. Yeah, that's a long time ago, now that I'm thinking about it, 35 years. But every one of them, like I see the ones that happen all over the world, I'm captivated because, yeah, it is something that is truly amazing. And I had the opportunity to work with some Olympians, and these are incredible people.

And as I said, very honored to have been able to have done that. Yeah, that's a long time ago, now that I'm thinking about it, 35 years. But every one of them, like I see the ones that happen all over the world, I'm captivated because, yeah, it is something that is truly amazing. And I had the opportunity to work with some Olympians, and these are incredible people.

Incredible in the sense of they've put their whole life on hold for a sport. Obscure sports. where there is no audience, there is nobody cheering them on every day. So they do need to be able to have that endurance and that perseverance.

Incredible in the sense of they've put their whole life on hold for a sport. Obscure sports. where there is no audience, there is nobody cheering them on every day. So they do need to be able to have that endurance and that perseverance.

I'm going to give you my definition of what a brand is to start. There's lots of different definitions out there. They talk about benefits. They talk about attributes, talk about tonality. But I've sort of taken a quote from Maya Angelou and I've kind of rewritten it. And it's a brand isn't what it says or does, but how it makes its customers feel. So the end result of a brand is the feeling.

I'm going to give you my definition of what a brand is to start. There's lots of different definitions out there. They talk about benefits. They talk about attributes, talk about tonality. But I've sort of taken a quote from Maya Angelou and I've kind of rewritten it. And it's a brand isn't what it says or does, but how it makes its customers feel. So the end result of a brand is the feeling.

So marketing, marketing can help with the feeling, but marketing is really talking about product attributes. It's about action, creating an action. You want somebody to do something, maybe have a promotion, something. Maybe you have a sale. Maybe it's a launch. But branding is about how people feel. Reputation is part of that. A lot of people say, you know, the most important element is trust.

So marketing, marketing can help with the feeling, but marketing is really talking about product attributes. It's about action, creating an action. You want somebody to do something, maybe have a promotion, something. Maybe you have a sale. Maybe it's a launch. But branding is about how people feel. Reputation is part of that. A lot of people say, you know, the most important element is trust.