Kim Rozdeba

And it's true. You look at your personal relationships. You know, the foundation is trust. So you have to build that trust as well.

And it's true. You look at your personal relationships. You know, the foundation is trust. So you have to build that trust as well.

So there's two questions there, I think. One is if you're an employee and two, if there's about you yourself. So let me talk about an employee first. From an employee's perspective, you could be an advocate of the brand. And the great thing about having advocates, i.e. your employees, people trust other people's opinion.

So there's two questions there, I think. One is if you're an employee and two, if there's about you yourself. So let me talk about an employee first. From an employee's perspective, you could be an advocate of the brand. And the great thing about having advocates, i.e. your employees, people trust other people's opinion.

So if a person is out there talking about your product or your brand in a favorable way, that's a good thing. Ideally, these are your employees because they know your brand better than anybody else. On a personal level of building your own brand, I'm still not completely sure. There's a need to build a LinkedIn profile. There's a need to have a good resume.

So if a person is out there talking about your product or your brand in a favorable way, that's a good thing. Ideally, these are your employees because they know your brand better than anybody else. On a personal level of building your own brand, I'm still not completely sure. There's a need to build a LinkedIn profile. There's a need to have a good resume.

I'm not sure unless you're a consultant or if you're a leader and you are the face and voice of a brand that you need to have a personal brand. If you follow the metrics of a brand, if you want to dissect a brand, being a box of cereal is not a goal for me. Yeah. That is a brand. A brand is about consistency and about controlling the messaging and all the attributes of that.

I'm not sure unless you're a consultant or if you're a leader and you are the face and voice of a brand that you need to have a personal brand. If you follow the metrics of a brand, if you want to dissect a brand, being a box of cereal is not a goal for me. Yeah. That is a brand. A brand is about consistency and about controlling the messaging and all the attributes of that.

And human beings are much bigger and better. I mean, we're emotional. We have many things to offer. And sometimes we change our minds, right? We do different things. We're multidimensional, not like a box. So there is parts of branding that we can utilize, absolutely.

And human beings are much bigger and better. I mean, we're emotional. We have many things to offer. And sometimes we change our minds, right? We do different things. We're multidimensional, not like a box. So there is parts of branding that we can utilize, absolutely.

But outside of being a voice for the brand, being out there doing content, writing content, being out there doing podcasts, going the extra step to build your brand, I'm not sure everybody needs to do that.

But outside of being a voice for the brand, being out there doing content, writing content, being out there doing podcasts, going the extra step to build your brand, I'm not sure everybody needs to do that.

So as a leader of an organization or of your consultant or you're a lawyer, a doctor, should you have a presence? Absolutely. Today, it becomes more important because people want to understand your why. It's about the why. It's about your purpose. It is about your promise. It's about your values. And people want to know that.

So as a leader of an organization or of your consultant or you're a lawyer, a doctor, should you have a presence? Absolutely. Today, it becomes more important because people want to understand your why. It's about the why. It's about your purpose. It is about your promise. It's about your values. And people want to know that.

If they're going to be dealing with a company, they want to know the values of those people that are working in that company. in particular, the leader of it. So understanding that commitment, your personal commitment, it's not like you're morphing the brand's commitment because you've got your own personality attached to it. You have your own things that you are keenly interested in.

If they're going to be dealing with a company, they want to know the values of those people that are working in that company. in particular, the leader of it. So understanding that commitment, your personal commitment, it's not like you're morphing the brand's commitment because you've got your own personality attached to it. You have your own things that you are keenly interested in.

You know, every time I see a new CEO in an organization, they bring different aspects to the brand. They take things and they may actually highlight things that are still within the brand, but it's of their own interest. So you have to have that passion attached to it.

You know, every time I see a new CEO in an organization, they bring different aspects to the brand. They take things and they may actually highlight things that are still within the brand, but it's of their own interest. So you have to have that passion attached to it.

And you can see some of the leaders, I love the people that were passionate about certain topics because they live it and they breathe it. And you pick up things that you would never pick up before from that passion.

And you can see some of the leaders, I love the people that were passionate about certain topics because they live it and they breathe it. And you pick up things that you would never pick up before from that passion.