Kim Rozdeba

I mean, think of your personal situation. If somebody doesn't deliver on a promise, Your trust level changes. Now, there's situations, you know, that you'll give them the benefit of the doubt. And you'll do the same with a brand. If a brand falls down, and they do all the time, you know, systems fall down, things don't work. Employees have a bad day. You know, you have a bad experience.

I mean, think of your personal situation. If somebody doesn't deliver on a promise, Your trust level changes. Now, there's situations, you know, that you'll give them the benefit of the doubt. And you'll do the same with a brand. If a brand falls down, and they do all the time, you know, systems fall down, things don't work. Employees have a bad day. You know, you have a bad experience.

The question is, how do they fix it? That becomes the important element to all of it. That's where the accountability comes into because everyone has to be accountable and delivering. And if you don't, somebody has to fix it and acknowledge that. And people are willing to give the benefit of the doubt if a brand doesn't deliver. But if it doesn't deliver over time consistently...

The question is, how do they fix it? That becomes the important element to all of it. That's where the accountability comes into because everyone has to be accountable and delivering. And if you don't, somebody has to fix it and acknowledge that. And people are willing to give the benefit of the doubt if a brand doesn't deliver. But if it doesn't deliver over time consistently...

then they have to reevaluate. I mean, banks, banks is a really interesting one because how many times do you change a bank? I've got two banks I deal with. One, my parents actually started and I had an account with it when I was a kid. And the other one I started from university because they were on the campus.

then they have to reevaluate. I mean, banks, banks is a really interesting one because how many times do you change a bank? I've got two banks I deal with. One, my parents actually started and I had an account with it when I was a kid. And the other one I started from university because they were on the campus.

I've gone to others, come and gone, didn't treat me as well as I thought, but it has to be really something really big to make that change.

I've gone to others, come and gone, didn't treat me as well as I thought, but it has to be really something really big to make that change.

St. Regis Hotel, high luxury hotel, beautiful hotel. They empower their employees who are accountable for that service delivery, every one of them. If there's a problem, they have, I believe it's about $2,000 at their discretion to solve a customer's issue. They don't have to go anywhere. They don't have to get approval. Every employee in that company can solve up to $2,000 a customer's problem.

St. Regis Hotel, high luxury hotel, beautiful hotel. They empower their employees who are accountable for that service delivery, every one of them. If there's a problem, they have, I believe it's about $2,000 at their discretion to solve a customer's issue. They don't have to go anywhere. They don't have to get approval. Every employee in that company can solve up to $2,000 a customer's problem.

So I got to start with the first, there's 20 entrepreneurial women in this book called Branding Queens. And they all, how we came up with the name was each one of them was referred somewhere in the media of Queen of Something. So it was kind of an obvious, it was like aha moment for me. I had several other titles before that, but it started repeating itself. I'm going, this is it.

So I got to start with the first, there's 20 entrepreneurial women in this book called Branding Queens. And they all, how we came up with the name was each one of them was referred somewhere in the media of Queen of Something. So it was kind of an obvious, it was like aha moment for me. I had several other titles before that, but it started repeating itself. I'm going, this is it.

This is what the book should be called. But The first woman that I actually, this started the whole idea, was the champagne Veuve Clicquot. Very familiar. Huge fan. So if you translate Veuve, it's widow in English. I didn't know that either. And I go, why would you put widow on a champagne bottle? I didn't know that it was actually a woman behind the champagne house.

This is what the book should be called. But The first woman that I actually, this started the whole idea, was the champagne Veuve Clicquot. Very familiar. Huge fan. So if you translate Veuve, it's widow in English. I didn't know that either. And I go, why would you put widow on a champagne bottle? I didn't know that it was actually a woman behind the champagne house.

So it got me intrigued to go, okay, there's a woman behind this product. She started in 1810. Napoleon was raging in wars around France. Women were basically second-class citizens. How did this happen? So that was my journey. That was the start. And then I go, and why did she put widow? Well, you have to read the book to find out.

So it got me intrigued to go, okay, there's a woman behind this product. She started in 1810. Napoleon was raging in wars around France. Women were basically second-class citizens. How did this happen? So that was my journey. That was the start. And then I go, and why did she put widow? Well, you have to read the book to find out.

So then I started saying, well, is there other women out there that I'm not aware of? There's quite a few that I am, and they're actually in the book. But are there others that I'm not aware? And I started digging. And the hard part was, as you go back in time, I mean, brands are a relatively new concept. They really came into their place back in the 1970s.

So then I started saying, well, is there other women out there that I'm not aware of? There's quite a few that I am, and they're actually in the book. But are there others that I'm not aware? And I started digging. And the hard part was, as you go back in time, I mean, brands are a relatively new concept. They really came into their place back in the 1970s.

20s, 30s, boomers, all the different brands that came up during the boom. 1940, there was a lot of brands that started. Prior to that, everything was just sort of a commodity. There was no printing presses and stuff. There was no way to communicate personal attachments to these things or where it came from. And that's kind of the intent, right? Is people want to know where this... Is it safe?

20s, 30s, boomers, all the different brands that came up during the boom. 1940, there was a lot of brands that started. Prior to that, everything was just sort of a commodity. There was no printing presses and stuff. There was no way to communicate personal attachments to these things or where it came from. And that's kind of the intent, right? Is people want to know where this... Is it safe?