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Kim Rozdeba

👤 Person
124 total appearances

Appearances Over Time

Podcast Appearances

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

Is this a reputable organization? Am I going to die if I eat this? These are important things to know. But there were. There were women out there. Bissell, the vacuum cleaner. In a lot of cases, they started with their husband. They were joint in the business because they intimately knew the business. Their husbands passed away fairly young, particularly in today's world.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

Is this a reputable organization? Am I going to die if I eat this? These are important things to know. But there were. There were women out there. Bissell, the vacuum cleaner. In a lot of cases, they started with their husband. They were joint in the business because they intimately knew the business. Their husbands passed away fairly young, particularly in today's world.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

Did they have to continue with the company? In a lot of cases, they didn't. A lot of cases they had like four or five kids, but they wanted to, and they saw the vision of what this brand was, and they actually built the brand. So I took situations here where they actually took whatever they had when they started, and then did they actually grow it? And did they actually make an iconic brand?

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

Did they have to continue with the company? In a lot of cases, they didn't. A lot of cases they had like four or five kids, but they wanted to, and they saw the vision of what this brand was, and they actually built the brand. So I took situations here where they actually took whatever they had when they started, and then did they actually grow it? And did they actually make an iconic brand?

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And did they have enough evidence attached to it that they actually did get involved in building the brand themselves? So they just weren't an icon associated with the brand. And I found 20 women. The youngest is Sarah Blakely Spanx. Just recently stepped down as the CEO of her organization. I think she's got three kids, three or four kids. But these are fascinating stories.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And did they have enough evidence attached to it that they actually did get involved in building the brand themselves? So they just weren't an icon associated with the brand. And I found 20 women. The youngest is Sarah Blakely Spanx. Just recently stepped down as the CEO of her organization. I think she's got three kids, three or four kids. But these are fascinating stories.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

They're fascinating stories because in many of these cases, they had no experience of building a brand. They had no experience of building a product. And when you think of building a product, I'll go to Elizabeth Arden. She's a Canadian. She was born in Canada. And she moved to New York City and she started working, a cosmetician, doing a lot of facials and stuff.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

They're fascinating stories because in many of these cases, they had no experience of building a brand. They had no experience of building a product. And when you think of building a product, I'll go to Elizabeth Arden. She's a Canadian. She was born in Canada. And she moved to New York City and she started working, a cosmetician, doing a lot of facials and stuff.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And she came up with a product, a cream. She called it a jar of hope. So she already understood the why, what she was doing. And the why usually doesn't come right when you start. Apple didn't understand what they were doing at the beginning. It took them a while to figure out their why. And most products and most brands, this is the case.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And she came up with a product, a cream. She called it a jar of hope. So she already understood the why, what she was doing. And the why usually doesn't come right when you start. Apple didn't understand what they were doing at the beginning. It took them a while to figure out their why. And most products and most brands, this is the case.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

You don't really start with something big, colossal, you're going to change the world. You're just trying to make a product that's better than any other product and it's affordable and you can actually put it at a distribution center and you can put a retail plan, you could get employees, all of these things.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

You don't really start with something big, colossal, you're going to change the world. You're just trying to make a product that's better than any other product and it's affordable and you can actually put it at a distribution center and you can put a retail plan, you could get employees, all of these things.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

So the interesting aspect to all of this is all these women had to learn and they were ferocious in their ability to learn different things because they came with just their passion. If anything, most of them came with is they knew that there was a problem and they were the customer in a lot of cases.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

So the interesting aspect to all of this is all these women had to learn and they were ferocious in their ability to learn different things because they came with just their passion. If anything, most of them came with is they knew that there was a problem and they were the customer in a lot of cases.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

I mean, don't be hard on yourself that you have to be a brand as a person. You know, I took the challenge and said, I'm going to build a brand. It's a lot of work to build a personal brand. And I don't know if all of us need to be a personal brand. Sometimes I think this is a social media platform wanting all of us to build content, right? It's to keep all the social platforms full.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

I mean, don't be hard on yourself that you have to be a brand as a person. You know, I took the challenge and said, I'm going to build a brand. It's a lot of work to build a personal brand. And I don't know if all of us need to be a personal brand. Sometimes I think this is a social media platform wanting all of us to build content, right? It's to keep all the social platforms full.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And again, as I said, be yourself. Do you need to present a, particularly on LinkedIn, a professional brand? viewpoint of yourself? Yes. But that shouldn't stop you from having your cooking Instagram, your TikTok.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

And again, as I said, be yourself. Do you need to present a, particularly on LinkedIn, a professional brand? viewpoint of yourself? Yes. But that shouldn't stop you from having your cooking Instagram, your TikTok.

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

I know quite a few people have TikToks for hobbies and to have all these different things and not feel that you are deviating from your purpose or your goal because that puts you in a box. That consistency puts you in a box because that's what a brand is. It's going to be consistent all the time. It's going to always act this way. And human beings, we can change, right?

The Action Catalyst
Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

I know quite a few people have TikToks for hobbies and to have all these different things and not feel that you are deviating from your purpose or your goal because that puts you in a box. That consistency puts you in a box because that's what a brand is. It's going to be consistent all the time. It's going to always act this way. And human beings, we can change, right?