Kimberly Adams

He charges a flat monthly fee of between $70 and $100, depending on the patient's age.

Davenport has been advocating for the government to get rid of an old rule—

Davenport has been advocating for the government to get rid of an old rule—

that blocked consumers from using pre-tax dollars for his monthly fees, which they considered insurance.

that blocked consumers from using pre-tax dollars for his monthly fees, which they considered insurance.

And last year, Congress finally changed it.

And last year, Congress finally changed it.

Consumers can now use health savings accounts, or HSAs, for these direct primary care fees.

Consumers can now use health savings accounts, or HSAs, for these direct primary care fees.

And that's opening up a big new market.

And that's opening up a big new market.

40 million people had HSAs last year, and that could grow by another 4 million.

40 million people had HSAs last year, and that could grow by another 4 million.

Rebecca Springer says employers are hungry for solutions to the massive problem of runaway health care costs.

Rebecca Springer says employers are hungry for solutions to the massive problem of runaway health care costs.

She's with Bailey & Company, a health care-focused investment bank.

She's with Bailey & Company, a health care-focused investment bank.

as in employer-sponsored health insurance.

as in employer-sponsored health insurance.

And now, direct primary care is appealing to investors, too, because the subscription-based model is predictable and cutting out the insurer can save money.